Ego thrives on projects that have business and environmental initiatives crossing paths, and which require behavioural change in the community to provide success and sustainability.
Behavioural change marketing programs are required when attempting to alter the community's attitude and behaviour in some fashion. They focus on removing barriers to an activity while at the same time, enhancing the activities benefits to the community. For example, removing barriers to people catching public transport more regularly, recycling more rigorously and including more local plants in our home gardens.
These programs usually materialise as initiatives, seminars, lectures, newsletters, various diverse written communications and forums delivered at the community level. It is important that environmental and economic benefits of an activity are complimentary.
As businesses become more interested in the ‘triple bottom line', and becoming socially responsible, Ego believes this area of the business development is critical.
Contact Ego today for a free, initial marketing consultation.