Ego helps Da Vinci break world record
Proving that a little bit of Ego is Good for Business, the Leonardo da Vinci Machines Exhibition has broken world records in Western Australia.
Ego has worked with organisers helping to promote the exhibition by phoning Perth schools and teachers and filling them in on the exhibition and what it offers students. Following from this many school groups have taken the opportunity to visit this unique educational experience.
The exhibition on Riverside Drive was slated to stay in Perth for four months, but with public demand unexpectedly high, the season has been extended to a record-breaking seven months, making it the longest visit in any city in the world. It will now close on Sunday, October 12.
Artisan and manager Tom Rizzo is overwhelmed by the on-going interest and enthusiasm from WA people.
“They have really embraced it and shown their true colours as a culture-loving city filled with people keen to expand their minds and get lost in the magic of da Vinci,” Mr Rizzo says.
The Da Vinci machines have fired the imagination of all ages and the exhibition brings together under one roof the major and most striking inventions by the greatest genius of all time, creating a stimulating, entertaining and educational environment for every age.
To find out more about Ego's services and how we can help promote your major event, contact us.
The Genius of DaVinci
Perhaps also testament to da Vinci’s genius is the 12-sided dome he designed which houses the exhibition and has stayed high and dry, surviving high winds and harsh winter weather.
Innovative and creative, Leonardo da Vinci passionately dedicated himself to scientific studies. His manuscripts – called Codices – exhibit ingenuous solutions to practical problems of his time and imagined future possibilities such as flying machines and automation.
Da Vinci commissioned local artisans, the only craftsmen he trusted, to create his machines but unfortunately none of them survived. A company of Florentine artisans have interpreted da Vinci’s designs and constructed fine models, using computers to calculate their exact proportions. Each machine is hand-crafted using the materials of the time – wood, cotton, brass, iron and cord.
There are more than 60 da Vinci machines in the exhibition, many of them interactive. The main features are the “bicycle”, “spring powered car”, “hang glider” and the “air screw”, a precursor to the helicopter.
Watch a documentary about the inventor’s life, enjoy computer animations of the more complex models, read informative panels showing his original designs and marvel at reproductions of da Vinci’s most famous artworks: Mona Lisa, Vitruvian Man, The Last Supper and The Annunciation. There are also children’s activities like building your own parachute.
For further information visit www.davincimuseum.com.au